For the first time, the throne of the global folding phone does not belong to Samsung

Since the launch of the Galaxy Fold in 2019 and the Galaxy Z Flip in 2020, Samsung has dominated the global folding phone market. However, this unique position was first shaken.

According to the report of Counterpoint Research, Huawei surpassed Samsung to become the leading folding phone manufacturer in the first quarter of 2024. Of which, the Chinese brand accounted for 35% of the global market share, while Samsung only reached 23%. This figure is completely opposite to a year ago, when Huawei only holds 14% market share compared to 58% of Samsung.

The strong transition to 5G technology in Huawei’s folding phones is said to be a key factor to help the company rise to lead. A year ago, Huawei’s folding phone portfolio was limited to LTE devices, in the first quarter of 2024, the ratio of 5G folding phones accounted for 84% of the total factory.

Launched in September last year, Huawei Mate X5 – its first 5G folding phone was continuously on the list of the best -selling products in China for three consecutive quarters, and Huawei Pocket 2 also recorded impressive sales in the first quarter. Since being imposed on trade embargo in 2019, Huawei has focused on exploiting the domestic market, so China has contributed greatly to the folding phone number of the company. Despite difficulties in ensuring the supply of 5G chips, the company is still determined to prioritize the development of folding phones, where the company has the advantage of selling price.

Honor and Motorola also achieved significant growth in the past year, especially in foreign markets. These two brands take turns taking third and fourth positions in the global market. In particular, Honor’s sales outside China grew by 12500% over the same period last year, mainly thanks to the ultra -thin folding phone Honor Magic V2, the best -selling product in Western Europe in the last quarter.

Another noteworthy point is that the first time since 2021, the “book” folded phone has dominated with 55% of the total global factory. However, the report of Counterpoint Research It also predicts that Flip folding phones of Honor and Xiaomi, along with Samsung’s Galaxy Z Flip 6, will be launched later this year can help the phone type of seashell to regain its leading position.

According to Android Authority

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